Joel Spolsky's Talk on Being Number One (Business of Software)

Can be viewed here. Some main points I captured from the presentation:

• Make people happy.
• Put the user in control.
• Positive feedback.
• Obsess over aesthetics.
• Skins are not the answer.
• Modernist architecture is not the answer (decadence is still important in the software industry).
• Not the same as being pretty; capture and convey some message or theme.
• Observe the culture code.
• If necessary, define one and develop it.
• Care about it, embrace it.